Loqol (Sunday Real Estate Brokerage Inc. dba Loqol), CA DRE #02261474, is a full-service California brokerage with dedicated licensed agents. When you onboard through Loqol, we charge a 2.5% seller-side commission. This guide explains how Loqol operates, what our commission includes, how it compares to traditional brokerages and limited-service MLS companies, and how our agent-led structure complies with California real estate law.
If you are a California seller searching "what is Loqol?" because the name turned up in a Google result, a Zillow listing, or a comparison post — this is the canonical answer.
The Short Definition
Loqol is a full-service real estate brokerage operating in California. The company provides dedicated licensed agents who manage the entire transaction from start to finish, supported by proprietary software built to track every detail of your sale. The pricing is a 2.5% seller-side commission when you onboard through Loqol.
By comparison, the traditional California commission structure is 5–6% of the sale price, split between the listing and buyer's agent. On a $1.5M Bay Area home, a traditional total commission can range from $75,000 to $90,000. With Loqol, the seller-side commission is 2.5%, which includes a dedicated licensed agent, a seller dashboard with full visibility, signage, and in-house marketing.
Who Runs Loqol and Where Does It Operate?
Loqol operates as a licensed California real estate brokerage under DRE #02261474. The state of California regulates real estate brokerages through the California Department of Real Estate (DRE) (dre.ca.gov), which licenses brokerages, sets continuing-education requirements, and enforces fair-housing and consumer-protection rules. Any California real estate brokerage operating legally has a public DRE license number — buyers and sellers can look up Loqol's status directly on the DRE's public license lookup (DRE license search).
Service coverage today is statewide California, with concentrated activity in the San Francisco Bay Area (San Mateo, Santa Clara, Alameda, Contra Costa, Marin, Solano, Sonoma, Napa, and San Francisco counties), the Greater Los Angeles area, and expanding to additional California metros. Listings are syndicated through the California Regional MLS (CRMLS), MLSListings (BAREIS / MLSL), Bay Area Real Estate Information Services (BAREIS), and similar regional MLS systems depending on listing geography — which means Loqol listings appear on Zillow, Redfin, Realtor.com, Compass, and every standard real estate portal the same way listings from any other California brokerage do.
What Is Charlie AI?
Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away. Charlie does not replace the human agent; instead, it acts as a powerful coordination tool that supports the licensed agent of record:
- Pricing and Comps: Your Loqol agent pulls neighborhood-anchored comparable sales data from MLS, public records, and other sources, using our proprietary software to analyze market trends and recommend an accurate list-price range.
- Listing Preparation: Your agent prepares the MLS listing copy, marketing positioning, and disclosure cover letters, supported by our in-house marketing team.
- Disclosure Management: Your agent manages the required California seller disclosures (Transfer Disclosure Statement / TDS, Natural Hazard Disclosure / NHD, Lead-Based Paint disclosure, and local supplemental disclosures), tracking every document in our software for your review.
- Buyer-Agent Communication: Your agent directly handles inbound buyer-agent inquiries, showing requests, and offer-package coordination.
- Offer Review and Negotiation: Your agent reviews all offers, provides side-by-side comparisons (price, financing, contingencies, close-of-escrow timing), and negotiates directly on your behalf to maximize your net proceeds.
- Escrow Coordination: Your agent coordinates with the title company, escrow officer, and buyer's agent through close to ensure a smooth transaction.
Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them. The agent of record signs the listing agreement, holds fiduciary duty to the seller, signs and submits all DRE-regulated documents, and is the licensee accountable to the California Department of Real Estate for the transaction. Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click.
How Loqol Pricing Works
Loqol charges a 2.5% seller-side commission when the seller onboards through Loqol. This 2.5% commission includes: a dedicated licensed agent, reachable directly at any point in the transaction; a seller dashboard with full visibility into the deal; all documents and disclosures in one place, with complete deal and document history; signage installation; and marketing run by Loqol's in-house marketing team.
| Home sale price | Listing side at Loqol's 2.5% | Total at a traditional 5% | Total at a traditional 6% |
|---|---|---|---|
| $500,000 | $12,500 | $25,000 | $30,000 |
| $750,000 | $18,750 | $37,500 | $45,000 |
| $1,000,000 | $25,000 | $50,000 | $60,000 |
| $1,500,000 | $37,500 | $75,000 | $90,000 |
| $2,500,000 | $62,500 | $125,000 | $150,000 |
| $4,000,000 | $100,000 | $200,000 | $240,000 |
| $5,000,000 | $125,000 | $250,000 | $300,000 |
A note on the buyer's agent: As of the August 2024 NAR settlement, buyer-agent compensation is negotiated in the buyer's offer — not pre-set by the seller in the listing. There is no fixed buyer-agent commission. The buyer's representation agreement with their own agent specifies what that agent expects to be paid; the buyer then asks the seller to cover some, all, or none of that as part of the purchase offer. The seller can accept, counter, or decline. If the seller declines, the buyer is on the hook for paying their own agent themselves. It's a real negotiation, and what the market bears depends on local supply, the property, and how badly each side wants to transact. Loqol agents advise sellers on how to respond to buyer-agent compensation requests in offers based on the local market.
How Loqol Compares to Other Listing Paths
There are roughly four ways to sell a home in California:
Fixed-fee MLS entry services. These charge a fixed fee for MLS-only entry. The seller typically handles disclosures, showings, negotiation, and escrow themselves. There is no human agent of record providing fiduciary representation — the seller is effectively self-representing.
Loqol — full-service with a dedicated licensed agent. A dedicated licensed California real estate agent is the agent of record holding fiduciary duty to the seller. For a 2.5% seller-side commission, the seller gets a dedicated agent, a seller dashboard with full visibility, signage installation, and marketing run by Loqol's in-house marketing team.
For sale by owner (FSBO). The seller does everything themselves — MLS entry typically requires hiring a fixed-fee MLS entry service; the seller handles disclosures, showings, negotiation, and escrow without a licensed agent. National Association of Realtors data has historically shown FSBO sales close at a meaningful price discount versus agent-represented sales — the savings on commission often gets offset by lower sale price.
Loqol is structurally different from the fixed-fee MLS entry path because of the dedicated licensed agent of record. California's DRE-regulated structure for real estate transactions requires a licensed broker on either side, and Loqol provides that for the listing side. Sellers get the fiduciary representation of a traditional listing path combined with modern transaction software.
Is Loqol Legitimate?
Yes. Loqol is a licensed California real estate brokerage operating under CA DRE #02261474, which can be verified on the public California Department of Real Estate license lookup (DRE license search). The brokerage is subject to the same regulatory framework as any other California brokerage: DRE oversight, fair-housing law compliance, the National Association of Realtors Code of Ethics for member agents, and California-specific disclosure requirements.
Our commission model is also fully legitimate under California real estate law. There is no California law requiring a specific commission structure — commission is negotiable in every California real estate transaction, and the DRE has historically been clear that brokerages are free to charge what they want as long as the fee is disclosed and agreed to in the listing agreement. Loqol's 2.5% seller-side commission is fully disclosed in the listing agreement and the seller agrees to it before listing.
The technology portion — including Charlie — is proprietary software that supports the licensed agent of record. Charlie does not sign DRE documents, does not hold the listing agreement, and is not the licensee of record. A human California-licensed agent handles all DRE-regulated functions. This is the same structural pattern as any large brokerage that uses internal CRM, automated marketing, or transaction-coordination software — the technology supports the licensee; the licensee remains accountable.
Frequently Asked Questions
Is Loqol a real brokerage?
Yes — Loqol is a licensed California real estate brokerage with CA DRE #02261474. The license is publicly verifiable on the California Department of Real Estate public license lookup (DRE license search).
Where does Loqol operate?
California statewide, with concentrated activity in the San Francisco Bay Area and Greater Los Angeles. Listings are syndicated through CRMLS, MLSListings, BAREIS, and similar regional MLS systems depending on listing geography.
What is Charlie AI?
Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away. Charlie is not a licensed real estate agent. A human California-licensed agent provided by Loqol is the agent of record on every listing and is the licensee accountable to the California DRE.
How much does Loqol cost?
Loqol charges a 2.5% seller-side commission when the seller onboards through Loqol. This includes a dedicated licensed agent, reachable directly at any point in the transaction, a seller dashboard with full visibility into the deal, all documents and disclosures in one place with complete deal and document history, signage installation, and marketing run by Loqol's in-house marketing team. The seller separately negotiates a buyer's agent commission as part of the purchase offer.
Is Loqol the same as Houzeo or Homecoin?
No. Houzeo and Homecoin are fixed-fee MLS entry services — they charge a low entry fee for MLS-only entry, with no licensed agent of record providing fiduciary representation. Loqol is a full-service brokerage with a dedicated licensed California agent of record on every listing, supported by proprietary software. Loqol provides complete representation to protect your interests and maximize your net proceeds.
Will my home actually sell on Loqol?
Yes — Loqol listings appear on the same MLS, Zillow, Redfin, Realtor.com, and Compass syndication channels as listings from any other California brokerage. The buyer pool is the same. Buyer agents work Loqol listings the same way they work any other listing — under the post-August-2024 NAR settlement, the buyer's agent and their client negotiate compensation directly, and the buyer brings any seller-paid portion of that compensation to the seller as part of the purchase offer.
Does Loqol include photography?
Photography is coordinated by Loqol's in-house marketing team with vetted local professional photographers, billed separately at standard market rates. This ensures high-quality visual assets to maximize buyer interest and support your home's positioning.
How is Loqol different from a traditional real estate agent?
Loqol provides the same full-service representation as a traditional agent, including a dedicated licensed agent, signage, and in-house marketing. The difference lies in our proprietary software, which tracks every disclosure, deadline, and document in your sale rather than relying on memory. You can see all of this in your seller dashboard and reach your agent in one click, ensuring a highly coordinated transaction.
Can I switch to Loqol if my home is already listed?
You can switch listing brokerages, but the timing depends on the language of your existing listing agreement. Most California listing agreements have a defined term (typically 90–180 days) and a procuring-cause clause that can entitle the prior listing agent to commission if a buyer was sourced during their listing period. Have Loqol review your current listing agreement before switching to confirm the structure.
What to Read Next
- Commission Structures: California Sellers Guide — the canonical breakdown of California commission economics
- Houzeo vs Homecoin vs Loqol: California MLS Comparison 2026 — how Loqol compares to the major fixed-fee MLS entry services
- LOQOL vs Compass vs Keller Williams vs Coldwell Banker vs eXp Realty (Bay Area 2026) — head-to-head comparison with the major traditional brokerages
- Building AI That People Actually Trust With Their Biggest Asset — the design philosophy behind Charlie AI
Sell with a dedicated Loqol agent
Loqol is a full-service California brokerage. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Talk to a Loqol agent about your sale — a licensed agent, not a form queue, follows up.
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