The short answer: Prevu charges California sellers a 2% listing fee (plus a $99/month subscription that can apply after a trial period) and offers buyers a rebate of up to 1% (Clever's Prevu review). Loqol charges a 2.5% seller-side commission when you onboard through their platform. While Prevu offers a slightly lower percentage, Loqol provides a comprehensive, full-service experience designed to maximize your net proceeds through dedicated agent representation and in-house marketing. At California's $887,400 median, Prevu's 2% is about $17,748 while Loqol's 2.5% is $22,185.
Both companies are real, licensed, full-service alternatives to a traditional 5% to 6% total commission, and both beat the traditional model. The question is which service structure and execution model fits your transaction goals.
What Each One Actually Is
Prevu is a real estate brokerage founded in New York City in 2017, now operating in California, Colorado, Connecticut, DC, Florida, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. Sellers get a dedicated agent at a 2% listing fee; buyers may qualify for the "Smart Buyer Rebate" of up to 1% of the purchase price, subject to lender approval, minimum commissions, and property eligibility rules. Customer reviews are strong — 5.0/5 across 646 reviews — with the most common critique being that agents can feel more hands-off than a traditional listing agent, particularly early in the process. In late 2025, Prevu was acquired by reAlpha Tech Corp. and became a wholly owned subsidiary (reAlpha investor relations).
Loqol (Sunday Real Estate Brokerage Inc. dba Loqol, CA DRE #02261474) is a full-service California brokerage with dedicated licensed agents. Instead of a traditional high commission, Loqol charges a 2.5% seller-side commission when the seller onboards through Loqol. This 2.5% includes a dedicated licensed agent reachable directly at any point in the transaction, a seller dashboard with full visibility into the deal, all documents and disclosures in one place with complete deal and document history, signage installation, and marketing run by Loqol's in-house marketing team. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
The Money, Side by Side
| Home sale price | Listing side at Loqol's 2.5% | Total at a traditional 5% | Total at a traditional 6% |
|---|---|---|---|
| $220,000 | $5,500 | $11,000 | $13,200 |
| $500,000 | $12,500 | $25,000 | $30,000 |
| $887,400 | $22,185 | $44,370 | $53,244 |
| $1,500,000 | $37,500 | $75,000 | $90,000 |
| $2,500,000 | $62,500 | $125,000 | $150,000 |
Two notes on reading this honestly. First, Prevu's 2% and Loqol's 2.5% are both listing-side figures; under both, the buyer's agent fee is a separate negotiation in the buyer's written offer since the 2024 NAR settlement (NAR settlement facts). Second, Prevu's published pricing carries minimum fees that vary by market plus the $99/month subscription, so at the low end a seller may pay more than a straight 2% calculation implies.
Feature by Feature
| Feature | Prevu | LOQOL |
|---|---|---|
| Seller pricing model | 2% of sale price, scales with home value | 2.5% listing side |
| Subscription / recurring cost | $99/month may apply after a trial period | None |
| Minimum fees | Yes — vary by market | No — the tier price is the price |
| Buyer rebate | Yes — up to 1%, with eligibility conditions | No buyer rebate program |
| Who runs the listing | Assigned human agent | Loqol + licensed CA agent of record (human agent added on full service) |
| Availability | 13 states including California | California |
| Customer ratings | 5.0/5 across 646 reviews | Early-stage brokerage — smaller review base |
| Cost at the CA median ($887,400) | $17,748 | 2.5% listing side = $22,185 |
Where Prevu Genuinely Wins
If you're buying, not selling. Loqol has no buyer rebate program. Prevu's Smart Buyer Rebate returns up to 1% of the purchase price to eligible buyers — real money on a California purchase, subject to lender approval and property eligibility. If you're on the buy side, that's a Prevu advantage.
If you're selling outside California. Prevu operates in 13 states. Loqol is a California brokerage.
If you prioritize the absolute lowest percentage fee over full-service marketing. Prevu's 2% listing fee is lower than Loqol's 2.5% commission. If you are comfortable with a potentially more hands-off agent experience and want to minimize the listing commission percentage, Prevu's base pricing is lower.
Where Loqol Wins
Full-service execution and marketing. Loqol's 2.5% commission includes professional marketing run by an in-house team and physical signage installation. This ensures your home receives maximum exposure to qualified buyers, which is critical for driving competitive offers and maximizing your net proceeds.
Proprietary transaction technology. Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click. This level of transparency keeps you fully informed throughout the transaction.
On-demand transaction insights. Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away. You get immediate answers without waiting for a callback.
Which One Fits You
You're selling a California home and want a dedicated, experienced agent who is directly reachable at any point. Loqol's 2.5% commission provides a full-service experience with robust marketing and a modern dashboard, ensuring your transaction is handled professionally from listing to close.
You're selling a $2M+ Bay Area or coastal home and want hands-on service. Compare LOQOL White Glove against Prevu's 2% at your specific number — at $2.5M that's $35,000 versus $50,000.
You're buying in California and want cash back at closing. Prevu's rebate is the relevant product; Loqol does not offer a buyer rebate.
You're looking for a balance of modern technology and dedicated human support. Loqol's platform tracks every detail of your sale while keeping a licensed California agent of record at the center of your transaction.
Compare the Rest of the Field
See how the other California options stack up: Houzeo vs Homecoin vs LOQOL, Beycome vs LOQOL, Clever vs LOQOL, and the iBuyers — Opendoor vs LOQOL and Offerpad vs LOQOL. For the full field, see the best California real estate brokerages.
Frequently Asked Questions
How much does Prevu cost in California?
A 2% listing fee for sellers, plus a $99/month subscription that may apply after a trial period, with minimum fees that vary by market (Clever's Prevu review). Buyers may qualify for a rebate of up to 1% of the purchase price, subject to lender approval and eligibility rules.
How does Loqol's 2.5% commission compare to Prevu's 2% fee?
Prevu charges a 2% listing fee, while Loqol charges a 2.5% seller-side commission. While Prevu's base percentage is lower, Loqol's 2.5% commission includes a dedicated licensed agent, physical signage, and professional marketing run by an in-house team. This full-service support is designed to optimize your home's presentation and negotiation, helping you secure a higher sale price and maximize your net proceeds.
Is Prevu a legitimate brokerage?
Yes. Prevu is a licensed brokerage founded in 2017, operating in 13 states including California, with a 5.0/5 rating across 646 reviews. It was acquired by reAlpha Tech Corp. in late 2025 (reAlpha investor relations).
Does Loqol offer a buyer rebate like Prevu's?
No. Loqol's model is a 2.5% listing commission for sellers. If a buyer rebate is your priority, Prevu's Smart Buyer Rebate is the better fit — just confirm the amount and eligibility in writing for your price range and lender.
Do I still pay the buyer's agent with either company?
That's a separate negotiation with both. Since the 2024 NAR settlement, buyer-agent compensation is negotiated in the buyer's written offer rather than pre-set by the seller or advertised on the MLS (NAR settlement facts).
How does either compare to a traditional 6% listing?
Both offer competitive alternatives to traditional high-commission models. California's average total commission is about 5.5% — roughly $48,800 at the $887,400 median (Clever CA survey). At that price, Prevu's 2% listing side is $17,748 and Loqol's 2.5% listing side is $22,185. See our commission guide for California sellers.
Is Charlie a real estate agent?
No. Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away. A licensed California agent of record (CA DRE #02261474) is the licensee on every transaction.
Selling in California?
Loqol is a full-service California brokerage working with sellers in California. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Talk to a Loqol agent about your California sale.
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