Yes. Loqol is a real, licensed California real estate brokerage — California DRE #02261474 (verify the license). We are a full-service California brokerage with dedicated licensed agents. When you onboard through Loqol, we charge a 2.5% seller-side commission. This includes a dedicated licensed agent representing you throughout the transaction, rather than relying on limited-service options.
That is the short answer. The rest of this page explains exactly what "real brokerage" means, how Loqol differs from limited-service MLS companies, and how our full-service representation works.
What Makes Loqol a Real Brokerage
A real estate brokerage is a firm licensed by its state regulator to represent buyers and sellers in transactions. In California, that regulator is the Department of Real Estate (DRE). Loqol holds an active California brokerage license, DRE #02261474, and operates with dedicated licensed agents on every listing.
That is the dividing line that matters:
- A licensed brokerage can list your home on the MLS, represent you in the transaction, hold a fiduciary duty to you, prepare and sign disclosures, and negotiate on your behalf. Loqol does all of this.
- A limited-service MLS company typically only places your listing on the MLS for a fee and then steps back — you handle pricing, showings, disclosures, and negotiation yourself.
Loqol is a full-service brokerage. Our 2.5% seller-side commission buys comprehensive representation, not just an MLS entry.
| What You Get | fixed fee MLS Listing Service | LOQOL (fixed fee Brokerage) | Traditional 5–6% Agent |
|---|---|---|---|
| Licensed brokerage representing you | No (listing only) | Yes (DRE #02261474) | Yes |
| Licensed agent of record on documents | No | Yes | Yes |
| MLS listing | Yes | Yes | Yes |
| Pricing, showings, offer negotiation handled for you | No (you do it) | Yes (Loqol + agent) | Yes |
| Typical listing-side cost at a $900K home | ~$100–$500 | 2.5% listing side = $22,500 | ~$22,500–$27,000 |
Who Is Charlie, and How Does Loqol Use AI?
Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away.
Charlie is not a licensee, and Loqol never claims otherwise. Under California law, a licensed human agent must sign documents and hold fiduciary duty to the seller — and on every Loqol listing, one does (DRE #02261474). Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click.
How Loqol's 2.5% Seller-Side Commission Works (California, 2026)
When you onboard through Loqol, we charge a 2.5% seller-side commission. This commission includes a complete suite of full-service capabilities designed to maximize your net proceeds through professional execution:
- A dedicated licensed agent, reachable directly at any point in the transaction
- A seller dashboard with full visibility into the deal
- All documents and disclosures in one place, with complete deal and document history
- Signage installation
- Marketing run by Loqol's in-house marketing team
| Home sale price | Listing side at Loqol's 2.5% | Total at a traditional 5% | Total at a traditional 6% |
|---|---|---|---|
| $1,000,000 | $25,000 | $50,000 | $60,000 |
| $2,000,000 | $50,000 | $100,000 | $120,000 |
| $3,000,000 | $75,000 | $150,000 | $180,000 |
Is Loqol Available in My State?
Loqol is a licensed California brokerage and currently represents sellers in California. It is expanding to additional states — Florida, Texas, Arizona, and Nevada are in progress — but real estate brokerage is licensed state by state, so Loqol only acts as your brokerage where it holds that state's license. If you are outside California, you can join the waitlist on the LOQOL homepage to be notified when Loqol launches in your state.
Is Loqol a Real Brokerage — Sources
- California DRE License Lookup — LOQOL #02261474 — verify the active California brokerage license
- NAR Settlement FAQs — How Listing and Buyer-Side Fees Now Work
Is Loqol a Real Brokerage — FAQ
Is Loqol a licensed real estate brokerage?
Yes. Loqol is a licensed California real estate brokerage, DRE #02261474. You can verify the license directly on the California Department of Real Estate's public lookup.
Is Loqol just a limited-service MLS company?
No. A limited-service MLS company usually only posts your listing and leaves the rest to you. Loqol is a full-service brokerage: a dedicated licensed agent represents you and signs documents, while our in-house software and AI assistant help track every detail of your transaction.
Is Charlie a real estate agent?
No. Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and you can ask it what's happening with your sale at any point in your seller dashboard. The legally responsible party on every listing is a licensed California agent (DRE #02261474).
How much does Loqol charge?
Loqol charges a 2.5% seller-side commission when you onboard through Loqol. This includes a dedicated licensed agent, in-house marketing, signage, and full dashboard visibility. Compare this to traditional brokerages that often charge 5% to 6% in total commissions.
Is Loqol's commission model legitimate?
Yes. Loqol is a fully licensed real estate brokerage under California DRE #02261474. The legitimacy of a brokerage depends on its licensing and adherence to fiduciary duties, both of which Loqol fulfills with dedicated licensed agents.
What states does Loqol operate in?
Loqol is licensed and active in California today and is expanding to Florida, Texas, Arizona, and Nevada. Because brokerage licenses do not transfer between states, Loqol only represents sellers where it holds that state's license.
Considering Loqol to Sell Your California Home?
Loqol is a real, licensed California brokerage (DRE #02261474) built around full-service representation. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them. We focus on maximizing your net proceeds through pricing accuracy, professional preparation, and expert negotiation.
- Commission Structures in California 2026 — the full cost breakdown
- Alternative Real Estate Brokerages in California 2026 — how Loqol compares to other options
- Cheapest Way to Sell a House in California 2026 — six selling options ranked
- Do I Need a Realtor to Sell a House in California 2026? — the legal and practical answer
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See your whole sale in one place
Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click.
Start a conversation with a Loqol agent and see what full service looks like with modern tooling behind it.
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