Loqol (Sunday Real Estate Brokerage Inc. dba Loqol, CA DRE #02261474) is a full-service California brokerage with dedicated licensed agents. We offer a 2.5% seller-side commission when the seller onboards through Loqol. This full-service model is designed to maximize your net proceeds and ensure flawless execution, combining experienced human agents with advanced proprietary technology.
In a traditional transaction, listing agents often charge a 5% to 6% commission. According to recent data, the U.S. average real estate commission is about 5.7%, and California's runs near 5.0% (Clever). On a typical California home, that represents tens of thousands of dollars. Loqol provides a modern alternative: a full-service experience for a 2.5% seller-side commission, ensuring you do not overpay for expert representation.
How Loqol's Tech-Enabled Brokerage Works
- Expert Pricing and Preparation. Your dedicated licensed agent conducts a comprehensive market analysis, combining local expertise with data-driven insights to establish an accurate, competitive list price that maximizes your home's value.
- In-House Marketing. Loqol's in-house marketing team runs professional marketing campaigns for your property, and we handle professional signage installation to attract qualified buyers.
- MLS Syndication. Your home is listed on the local MLS and syndicated across all major platforms, including Zillow, Redfin, and Realtor.com, ensuring maximum market exposure.
- Disclosure and Compliance Management. Your agent manages all required California disclosures and paperwork, ensuring full compliance and protecting you from post-sale liability.
- Active Negotiation and Vetting. Your dedicated agent handles all negotiations, vets potential buyers, and reviews offers side-by-side with you to secure the best possible terms.
- Transaction Coordination. From escrow to closing, your agent tracks every deadline, inspection, and appraisal to keep the transaction moving smoothly to a successful close.
Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click.
Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away.
| Home sale price | Listing side at Loqol's 2.5% | Total at a traditional 5% | Total at a traditional 6% |
|---|---|---|---|
| $500,000 | $12,500 | $25,000 | $30,000 |
| $1,000,000 | $25,000 | $50,000 | $60,000 |
| $1,500,000 | $37,500 | $75,000 | $90,000 |
| $2,500,000 | $62,500 | $125,000 | $150,000 |
| $3,000,000 | $75,000 | $150,000 | $180,000 |
Understanding Modern Brokerage Models and Regulations
Loqol is a fully licensed California real estate brokerage. We provide complete, full-service representation throughout your transaction. Our model combines dedicated human agents with our proprietary software platform to deliver superior execution, transaction tracking, and communication.
It's also worth knowing how buyer-side fees work now. Since the August 2024 NAR settlement, buyer-agent compensation is negotiated in the buyer's offer, not pre-set by the seller on the MLS (NAR settlement FAQs). So your 2.5% Loqol listing fee and any concession you choose to offer a buyer are two separate decisions.
Frequently Asked Questions About Loqol
Q: Is Loqol a full-service brokerage?
Yes. Loqol is a full-service California brokerage with dedicated licensed agents who represent you throughout the entire transaction, from listing to close.
Q: What does the 2.5% commission include?
The 2.5% seller-side commission includes a dedicated licensed agent reachable directly at any point, a seller dashboard with full visibility, all documents and disclosures in one place, signage installation, and marketing run by our in-house marketing team.
Q: What is Charlie's role in my sale?
Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away.
Q: How does Loqol protect my transaction?
Every transaction is led by an experienced, licensed California agent. Our proprietary software tracks every disclosure, deadline, and document, ensuring complete transparency and compliance.
Q: Do you list homes on the MLS and major portals?
Yes. We syndicate your listing to the local MLS, Zillow, Redfin, and Realtor.com, providing the same comprehensive market exposure as any traditional brokerage.
Learn More About Loqol
See your whole sale in one place
Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click.
Start a conversation with a Loqol agent and see what full service looks like with modern tooling behind it.
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