South San Francisco's median home sells for $1,300,000 (Redfin South San Francisco) — up 11.7% YoY, with a 107.56% sale-to-list ratio and 13-day median DOM (Houzeo SSF). At those prices, traditional South San Francisco agents charge 5–6% commission, costing sellers $65,000–$78,000 per sale at the citywide median — and $95K–$114K on $1.9M Sunshine Gardens top-tier or Sign Hill view homes.
This is the honest 2026 directory of who's actually selling homes in South San Francisco — the Compass SSF roster (121 agents), the Coldwell Banker SSF team, top-producer Julie Flouty, and the boutique Westborough / Sunshine Gardens specialists. With the median home price up 11.7% YoY and a 107.56% sale-to-list ratio, traditional commissions cost sellers $65,000 to $78,000. We look at this commission math at $900K–$1.9M, and how Loqol's 2.5% seller-side commission model compares to traditional 5–6% structures on a typical SSF home.
The Top Real Estate Agents in South San Francisco in 2026
1. Compass South San Francisco — 121 Agents Strong
Compass runs 121 agents serving South San Francisco (Compass SSF) — the deepest brokerage bench in the city. Compass team listings in SSF run a 5.0 rating with a $495K–$2.6M team price range and 13 team sales in the last 12 months. Strong Westborough, Sunshine Gardens, and East of 101 condo coverage. Traditional 2.5–3% per side commission structure with internal team splits.
At a $1.3M SSF median sale, Compass's listing-side commission alone is $32,500 (2.5%) to $39,000 (3%) — before the buyer-agent 2.5% on top.
2. Julie Flouty — Compass SSF Top Producer
Julie Flouty at Compass is a top-producing SSF agent with 63 home transactions and 14 years of experience (Homelight South San Francisco). Strong Westborough and Sunshine Gardens single-family book. Standard 2.5–3% per side traditional commission.
On a $1.45M Westborough sale, a 2.5–3% listing side is $36,250–$43,500.
3. Coldwell Banker — South San Francisco
Coldwell Banker's SSF agents run a 5.0 rating with a $350K–$4.3M price range and 95 transactions across 21 years of experience (Coldwell Banker SSF). Heavy Avalon, Brentwood, and Sign Hill coverage. Traditional commission structure.
At a $1.65M Sign Hill view home, 2.5–3% per side is $41,250–$49,500.
4. Bay Area Real Estate Brokerages (Independents)
Several local independent brokerages compete in SSF — Better Homes & Gardens Real Estate, Keller Williams Peninsula, and a long list of solo agents with multi-decade Westborough / Sunshine Gardens relationships. Commission structure is the same 2.5–3% per side traditional model. The local relationship is often the differentiator — but the dollar cost is identical to the national-brand option.
At any SSF price band, the 5–6% structure costs sellers $45K–$114K out of equity.
5. New Construction & Biotech-Corridor Specialists
The East of 101 corridor (Genentech, Amgen, Genesis towers) is its own subsegment — newer condo and townhome product with biotech-tenant buyer demand. A handful of agents specialize in this corridor and the Oyster Point waterfront product. Sale band: condos $700K–$1.2M, townhomes $1.1M–$1.6M. Commission is still 5–6% structured.
What Traditional South San Francisco Agents Actually Cost — at Real Prices
| Home sale price | Listing side at Loqol's 2.5% | Total at a traditional 5% | Total at a traditional 6% |
|---|---|---|---|
| $900,000 | $22,500 | $45,000 | $54,000 |
| $1,300,000 | $32,500 | $65,000 | $78,000 |
| $1,450,000 | $36,250 | $72,500 | $87,000 |
| $1,650,000 | $41,250 | $82,500 | $99,000 |
| $1,900,000 | $47,500 | $95,000 | $114,000 |
Loqol (Sunday Real Estate Brokerage Inc. dba Loqol), CA DRE #02261474, is a full-service California brokerage with dedicated licensed agents. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them. Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click. Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away.
Which South San Francisco Listing Path Fits Your Situation?
You have a $900K Sunshine Gardens entry-tier home or East of 101 condo. At this price point, a traditional 5–6% commission costs up to $54,000. With Loqol's 2.5% seller-side commission, you secure a dedicated licensed agent, professional marketing, and full dashboard tracking, keeping more of your equity while ensuring complete transaction support.
You have a $1.3M Westborough, Avalon, or Brentwood single-family home. A traditional 5–6% commission costs $65,000 to $78,000. By choosing Loqol's 2.5% seller-side commission, the listing-side fee is $32,500. Given the 13-day median DOM in SSF, a well-prepared home sells quickly, and our in-house marketing team and dedicated agents ensure you maximize your net proceeds without sacrificing full-service representation.
You have a $1.65M Sign Hill view home. This is where most SSF sellers default to traditional agents and pay $82,500 to $99,000 in total commissions. Loqol's 2.5% seller-side commission ($41,250) provides a dedicated licensed agent, signage, and professional marketing run by our in-house team. The view-home buyer pool responds strongly to high-quality presentation, and our agents leverage our proprietary software to track every disclosure and deadline seamlessly.
You have a $1.9M Sunshine Gardens top-tier or upper Sign Hill estate. At $114,000 in 6% commission, you have real budget for full White Glove ($27,500) — paint, staging, professional photography, in-person showings, and a dedicated human agent. You still keep $86K vs. 6%.
Frequently Asked Questions
Who is the best real estate agent in South San Francisco?
Compass leads with 121 agents in SSF (Compass SSF), with Julie Flouty as a standout top producer (63 transactions, 14 years experience). Coldwell Banker runs the deepest book in Avalon, Brentwood, and Sign Hill. The right answer depends on neighborhood and price band — Compass for Westborough / Sunshine Gardens, Coldwell Banker for Sign Hill / Avalon. For sellers who want full-service representation without traditional 5–6% commission structures, Loqol is the licensed California brokerage alternative.
How much commission do South San Francisco real estate agents charge?
5–6% of the sale price, split roughly 50/50 between the listing agent and the buyer's agent. At the $1.3M citywide median, that's $65,000–$78,000 per sale. At a $1.9M Sunshine Gardens top-tier sale, $95,000–$114,000.
What does Loqol charge to sell a South San Francisco home?
Loqol charges a 2.5% seller-side commission when you onboard through our platform. This is a full-service offering that includes a dedicated licensed agent reachable directly at any point, a seller dashboard with full visibility, complete deal and document history, signage installation, and marketing run by our in-house team.
How fast do homes sell in South San Francisco in 2026?
13-day median DOM (Redfin South San Francisco), with 3 offers per listing on average and hot homes pending in 12 days at 18% over list. The citywide sale-to-list ratio is 107.56%.
Is a 2.5% seller-side commission brokerage worth it on a $1.3M South San Francisco home?
At the citywide median of $1,300,000, a traditional 5–6% commission costs $65,000 to $78,000. With Loqol's 2.5% seller-side commission, you work with a dedicated licensed California agent (Loqol, CA DRE #02261474) who manages your listing, disclosures, and negotiations. Our agents use our proprietary software to track every detail, ensuring a secure transaction while keeping more of your equity compared to traditional brokerage fees.
Do I still pay the buyer's agent commission with Loqol?
In California, buyer-broker compensation is negotiable post-NAR settlement. Sellers typically offer 2–2.5% to the buyer's agent to remain competitive. With Loqol's 2.5% seller-side commission, your listing-side fee is set, and any buyer-agent compensation is negotiated directly. This structure ensures you receive full-service representation, professional marketing, and complete transaction tracking while maintaining flexibility over your total transaction expenses.
Related South San Francisco & Peninsula Coverage
- San Mateo County Housing Market 2026
- Best Real Estate Agents in San Mateo County (2026)
- Best Real Estate Agents in San Bruno (2026)
- Best Real Estate Agents in Daly City (2026)
- Best Real Estate Agents in Millbrae (2026)
- Best Real Estate Agents in Burlingame (2026)
Selling in South San Francisco?
Loqol is a full-service California brokerage working with sellers in South San Francisco. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Talk to a Loqol agent about your South San Francisco sale.
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