Millbrae closed early 2026 with a $1.6M citywide median sale price (Redfin) — and homes selling in 15 days median at roughly 105% sale-to-list ratio with approximately 70% of homes selling above asking. The Mills Estates hillside sub-market is running at a $3.1M median. At $1.6M, the listing-side commission alone clears $40,000. On a $3.1M Mills Estates sale, $77,500. The faster Millbrae sells and the more often it goes above asking, the louder the question gets: what does that $40,000-to-$77,500 listing-side commission actually fund relative to a 15-day workload in a market where 70% of homes already go above ask?
This guide covers the agents and brokerages who consistently close 94030 transactions across Mills Estates, Millbrae Highlands, Bayside Manor, downtown Millbrae, and the flatland west-of-El-Camino blocks — plus the math on what 2.5% costs sellers at real Millbrae sale prices.
Top Real Estate Agents and Brokerages in Millbrae (2026)
The brokerages and agents below consistently rank at the top of Millbrae transaction data on third-party agent-ranking services. Verify current status, California DRE license numbers, and recent 94030 closings on each agent's brokerage profile before signing a listing agreement.
1. Wilson Leung — OWN Real Estate
Wilson Leung at OWN Real Estate is consistently surfaced in Millbrae top-agent rankings. OWN Real Estate is a Peninsula-focused boutique with strong local representation in San Bruno, Millbrae, and Burlingame.
Strengths: Peninsula focus rather than broader Bay Area dilution; documented Millbrae closings; Mandarin and Cantonese language coverage relevant to a meaningful share of Millbrae's buyer pool.
Trade-off: Standard 2.5%-3% listing-side commission band — at the $1.6M median, that's $40,000-$48,000 per listing.
2. Raziel Ungar — Compass Real Estate
Raziel Ungar at Compass is one of the most-recognized listing names on the central Peninsula, with documented track record in Burlingame, Hillsborough, and Millbrae. Compass marketing infrastructure plus dedicated Peninsula focus.
Strengths: High brand recognition on central Peninsula; Compass marketing engine; deep luxury comp data for Mills Estates and upper Highlands.
Trade-off: Compass listing-side commissions typically run in the 2.5%-3% band; on $3.1M Mills Estates sales the listing side alone clears $77,500-$93,000.
3. Julie Baumann — Compass
Julie Baumann at Compass is another consistent presence in Millbrae rankings, working the central Peninsula corridor with documented Millbrae transaction history.
Strengths: Compass infrastructure; central Peninsula focus; team coverage for response time during multi-offer negotiation windows.
4. The Lam Team — Compass
The Lam Team at Compass works the central Peninsula and surfaces in Millbrae rankings. Team structure typically delivers faster response times during the 15-day median sales-velocity window.
Strengths: Multi-agent team coverage; Compass marketing; documented Millbrae closings.
5. Wesley Ko — OWN Real Estate
Wesley Ko at OWN Real Estate is another consistent name in Millbrae rankings. Same Peninsula-boutique advantages as Wilson Leung's coverage with broader OWN brokerage relationships.
6. Jennie Lok — Zen Coast Homes
Jennie Lok at Zen Coast Homes works the Peninsula with a boutique brand. Surfaces in Yelp's Millbrae top-agent rankings.
Strengths: Boutique-brokerage hands-on representation; agent-led rather than team-handoff client model.
Other Brokerages With Documented Millbrae Activity
Per public Millbrae brokerage rankings (Redfin Millbrae agents and HomeLight), additional brokerages with documented 94030 activity include:
- Compass Real Estate — largest Millbrae market share by listing count
- Coldwell Banker Realty — established traditional Peninsula presence
- Keller Williams Peninsula Estates — strong luxury vertical
- Intero Real Estate Services — Peninsula independent network
- OWN Real Estate — Peninsula boutique
- Sotheby's International Realty — luxury cross-pollination for Mills Estates
For full third-party rankings, see HomeLight Millbrae, U.S. News, and Yelp. Agent rankings shift quarterly; verify recent activity before signing.
What Top Millbrae Agents Actually Do
In a market where homes sell in 15 days with 70% going above asking, the listing-agent value-add concentrates in five places:
- Sub-market comp selection. Mills Estates and flatland 94030 are not the same comp set. A $3.1M Mills Estates listing benchmarked against citywide medians under-prices by $1.0M-$1.5M; a $1.4M flatland listing benchmarked against Mills Estates over-prices and stalls. Comp selection is the highest-leverage decision in Millbrae pricing.
- Transit-access positioning in listing copy. BART + Caltrain at the same station is genuinely unique on the Peninsula. Listings that foreground walking-distance (Bayside Manor) or short-drive (Mills Estates, Highlands) commute math outperform copy that buries it.
- Multi-offer structuring. With 70% of homes going above asking, the listing-agent job is structuring offer comparisons — backup offers, contingency negotiation, escalation clauses — to maximize seller proceeds.
- Buyer-agent compensation negotiation. Post-NAR-settlement (August 2024), buyer-side compensation is no longer assumed at 2.5%. Top agents negotiate this number explicitly in the listing-agreement phase rather than defaulting to historical norms.
- SFO-noise underwriting and disclosure. For eastern 94030, proactively documenting noise-mitigation features (double-pane windows, attic insulation, modern HVAC) reduces buyer-side renegotiation risk after offer acceptance.
The honest assessment: this is real work, and it's worth real money. In a market with a $1.6M citywide median sale price and a $3.1M median in Mills Estates, where homes sell in a median of 15 days at a 105% sale-to-list ratio with 70% of homes selling above asking, having professional representation is critical. The question Millbrae sellers should ask is how to secure full-service representation, comprehensive marketing, and dedicated negotiation expertise at a competitive rate.
Millbrae Commission Comparison: Traditional vs Loqol
| Home sale price | Listing side at Loqol's 2.5% | Total at a traditional 5% | Total at a traditional 6% |
|---|---|---|---|
| $1,400,000 | $35,000 | $70,000 | $84,000 |
| $1,600,000 | $40,000 | $80,000 | $96,000 |
| $2,200,000 | $55,000 | $110,000 | $132,000 |
| $3,100,000 | $77,500 | $155,000 | $186,000 |
Listing-side only. Buyer-agent compensation is separate and negotiable post the August 2024 NAR settlement.
How LOQOL Lists in Millbrae
Loqol (Sunday Real Estate Brokerage Inc. dba Loqol), CA DRE #02261474, is a full-service California brokerage with dedicated licensed agents. The Millbrae listing service includes:
- Professional listing photography (drone exterior coverage standard for Mills Estates and Highlands view properties)
- MLS placement (MLSListings) with full IDX syndication to Zillow, Redfin, Realtor.com, and 50+ national portals
- Listing copy drafted around sub-market-specific buyer-decision drivers (transit, schools, view, walkability)
- SFO-noise-mitigation documentation for eastern 94030 listings
- Open-house coordination
- Multi-offer review and negotiation with above-asking-bid structuring
- Buyer-agent compensation negotiation
- Inspection, appraisal, and contingency-removal handling
- Closing coordination with title and escrow
This complete suite of services is provided for a 2.5% seller-side commission when the seller onboards through Loqol, whether the home sells for $1.4M, $1.6M, or $3.1M.
Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them. Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click. Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away.
Millbrae Listing FAQ
Q: Who are the top real estate agents in Millbrae, CA?
A: Per third-party rankings, names that surface consistently include Wilson Leung (OWN Real Estate), Raziel Ungar (Compass), Julie Baumann (Compass), The Lam Team (Compass), Wesley Ko (OWN Real Estate), and Jennie Lok (Zen Coast Homes). See HomeLight and U.S. News for current rankings.
Q: How much commission do Millbrae agents charge?
A: Most traditional Millbrae listing agents charge 2.5%-3% on the listing side. At the $1.6M citywide median, that's $40,000-$48,000 per listing; on $3.1M Mills Estates sales, $77,500-$93,000. Buyer-side compensation is now negotiated separately post the August 2024 NAR settlement.
Q: What is the cheapest way to sell a home in Millbrae?
A: While limited-service MLS companies offer basic entry services for a fixed fee, they do not provide full-service representation. For sellers looking for full-service support, Loqol offers a 2.5% seller-side commission model. At the Millbrae citywide median of $1.6M, this provides a dedicated licensed agent, comprehensive marketing, and complete transaction management.
Q: Are Millbrae commissions negotiable?
A: Yes. All real estate commissions are negotiable in California. Sellers can ask any agent for a reduced rate, or compare alternative models. The traditional 2.5%-3% rate is convention, not regulation.
Q: Does Loqol's 2.5% commission model work for $3M+ Mills Estates listings?
A: Yes. Loqol provides full-service representation across all price points, including high-end properties in Mills Estates. Our 2.5% seller-side commission includes professional photography, comprehensive marketing, a dedicated licensed agent, and full transaction management to maximize your net proceeds.
Q: What is Loqol's pricing model?
A: Loqol charges a 2.5% seller-side commission when the seller onboards through Loqol. This includes a dedicated licensed agent, a seller dashboard with full visibility, signage installation, and marketing run by our in-house team.
Q: Can I list with LOQOL and still pay a buyer's agent in Millbrae?
A: Yes. Buyer-agent compensation is separately negotiated in the listing agreement. Sellers can offer 2.5% to a buyer's agent, a lower percentage, or a flat dollar amount — whatever the local market accepts.
Related Millbrae and Peninsula Coverage
- Millbrae Housing Market 2026
- Best Real Estate Agents in Burlingame 2026
- Burlingame Housing Market 2026
- Best Real Estate Agents in Hillsborough 2026
- San Mateo County Housing Market 2026
- Best Real Estate Agents in San Mateo County 2026
Selling in Millbrae?
Loqol is a full-service California brokerage working with sellers in Millbrae. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Talk to a Loqol agent about your Millbrae sale.
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