If you're selling in Daly City in 2026, you're listing into a market with a $1,131,000 median, 16-day pending times, and 3 offers per listing on average (Redfin Daly City). The question for sellers isn't whether your house will sell — it almost certainly will. The question is who you pay to handle the sale, and how much you pay them.
This guide profiles the agents and brokerages doing the most volume in Daly City right now (verified by transaction count and sale-to-list data), explains how their commission structures actually work at the Daly City price point, and walks through the $67,860 question every seller at the citywide median should answer before signing a 6% listing agreement.
Top Agents and Brokerages in Daly City — 2026
The Daly City market is dominated by four major brokerages by volume: Coldwell Banker, Compass, Keller Williams, and the boutique-but-high-velocity Kinetic Real Estate. Below are the verifiable producers based on public transaction data and reviewer scores from HomeLight, Movoto, and U.S. News rankings.
| Agent / Team | Brokerage | Career Transactions | Reviewer Profile |
|---|---|---|---|
| Top Coldwell Banker Team (Daly City) | Coldwell Banker | 605 homes / 47 yrs experience | Long-tenured local lead; deep Westlake / Original Daly City book |
| Jennifer (Compass) | Compass | 358 transactions / 24 yrs | 5.0 rating, 279 reviews — among the most-reviewed agents in the city |
| Kevin Cruz | Kinetic Real Estate | 330 transactions | 5.0 rating, 69 reviews; "Fast Responder" tag |
| Janice Lee | Coldwell Banker Real Estate | 123 homes / 21 yrs | 5.0 rating, 95 reviews; ~40-min response time |
| Compass Daly City Office (collective) | Compass | 236 agents servicing Daly City | 184 sales last 12 mos, 106.68% sale-to-list ratio |
A few patterns worth flagging:
Brokerage market share matters more than individual agent rank in Daly City. Coldwell Banker reportedly led with 276 sales in the trailing 12 months at a 96.55% sale-to-list ratio — strong volume but lower over-asking power than Compass's 184 sales at 106.68%. If your house is the kind that draws competing offers (Westlake SFR under $1.4M, updated Original Daly City single-family), the Compass-style brokerage tends to extract more on price. If your house is a longer-tail sit (condo or fixer), Coldwell's deeper brand familiarity locally can move it.
The 47-year-tenured Coldwell team is the "old Daly City" agent — meaning institutional relationships with the children and grandchildren of original Westlake Doelger buyers. That referral pipeline is real and explains the 605-transaction count.
Kevin Cruz at Kinetic is the boutique outlier. Independent shop, high reviewer satisfaction, fast response — the profile that wins on referral and word-of-mouth, not brand power.
Each of these agents will charge somewhere in the 2.5%-3% list-side range plus 2.5% offered to the buyer's agent. On a $1.13M sale, that's the math we walk through next.
The Real Question: What Are You Actually Paying For?
When sellers compare top Daly City agents, the conversation almost always centers on experience and recent comps. Both matter. But at the Daly City median, traditional 5% to 6% commissions can cost you $56,550 to $67,860. It is essential to evaluate what services you receive for this cost and how a modern brokerage can optimize your net proceeds through superior execution and technology.
The work itself: pricing strategy, MLS listing, professional photography, marketing copy, open houses, offer review and negotiation, and managing the contract through close. None of that scales with sale price. A $1.3M Westlake home and an $850K Crocker home generate the same listing-side workload — and yet the percentage commission charges 53% more on the Westlake listing.
This is where Loqol provides a modern, full-service alternative designed to maximize your net proceeds without sacrificing agent representation.
| Listing Model | List-Side Cost (on $1.13M) | Total w/ Buyer-Side (5% combined) | You Keep |
|---|---|---|---|
| Traditional 3% list + 3% buyer | $33,930 | $67,860 | $1,063,140 |
| "Discount" 2% list + 2.5% buyer | $22,620 | $50,895 | $1,079,105 |
| LOQOL | 2.5% listing side = $28,250 | Full-service brokerage | Full-service brokerage |
At higher Daly City price points, the difference becomes even more significant. For a Westlake single-family home priced at $1,300,000, a traditional 5% to 6% total commission costs $65,000 to $78,000. By choosing a full-service brokerage like Loqol with a 2.5% seller-side commission, you retain more of your equity while receiving dedicated, expert representation throughout the transaction.
How Loqol Delivers Full-Service Value in Daly City
Loqol is a full-service California brokerage (Sunday Real Estate Brokerage Inc. dba Loqol, CA DRE #02261474) with dedicated licensed agents. We combine experienced local agents with proprietary technology to streamline your sale and protect your hard-earned equity.
When you list with Loqol for a 2.5% seller-side commission, you receive a complete suite of full-service capabilities:
- A dedicated licensed agent, reachable directly at any point in the transaction
- A seller dashboard with full visibility into the deal
- All documents and disclosures in one place, with complete deal and document history
- Signage installation
- Marketing run by Loqol's in-house marketing team
How our technology and team support your sale:
- Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click.
- Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away.
- Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
For most Daly City sellers, the key decision is finding a partner who can deliver expert negotiation, accurate pricing, and seamless compliance while keeping more equity in your pocket.
By comparing traditional commission structures with Loqol's 2.5% seller-side commission, you can see how modern execution directly impacts your bottom line.
When a Traditional Agent Still Makes Sense
There are scenarios where the traditional 3% listing model still earns its keep:
- Off-market or pocket listings where the agent's network is the entire marketing strategy
- Distressed or probate sales where extensive in-person hand-holding and trust building is the actual product
- Hyper-luxury in a low-volume neighborhood where the agent's personal client book is the whole channel
For 90% of Daly City listings in 2026 — standard SFR, MLS-marketed, broad buyer pool, 3 offers in 16 days — you need a brokerage that combines high-fidelity execution with a modern commission structure. Loqol is built to deliver exactly that, ensuring your transaction is handled with precision.
FAQ: Choosing a Real Estate Agent in Daly City
Who are the top real estate agents in Daly City in 2026?
By verified transaction volume: a top Coldwell Banker team (605 career sales), Jennifer at Compass (358 transactions), Kevin Cruz at Kinetic Real Estate (330), and Janice Lee at Coldwell Banker (123 homes / 21 years). All four show 5.0 reviewer ratings on the major rating sites.
What commission do Daly City agents typically charge?
Listing-side commission generally ranges 2.5%-3% with another 2.5% offered to the buyer's agent — totaling 5%-6% of the sale price. At the $1.13M Daly City median, that's roughly $56,550-$67,860.
Is Coldwell Banker or Compass better in Daly City?
Compass shows the higher sale-to-list ratio (106.68% vs. Coldwell's 96.55%) but Coldwell does higher raw volume (276 vs. 184 sales in the trailing year). Compass tends to extract more in competitive bidding situations; Coldwell has deeper local familiarity and an older referral network.
Can I sell my Daly City home with a modern full-service brokerage?
Yes. Full-service brokerages like Loqol handle the entire listing workflow — including MLS syndication, professional marketing, negotiations, and contract management — for a 2.5% seller-side commission. This allows Daly City sellers to benefit from dedicated agent representation and advanced transaction tracking while preserving more of their home equity.
How long do Daly City homes take to sell?
About 16 days to pending for well-priced listings, with an average of 3 offers (Redfin). Slower-selling listings (30+ days) typically reflect pricing or condition issues.
What's the median home price in Daly City?
Approximately $1,131,000 citywide in early 2026, with the single-family median at $1,177,000 and neighborhood medians ranging from ~$688K (Serramonte condos) to ~$1.31M (Westlake).
Loqol (Sunday Real Estate Brokerage Inc. dba Loqol) is a licensed California real estate brokerage, CA DRE #02261474.
Selling in Daly City?
Loqol is a full-service California brokerage working with sellers in Daly City. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Talk to a Loqol agent about your Daly City sale.
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