Loqol (Sunday Real Estate Brokerage Inc. dba Loqol), CA DRE #02261474, is a full-service California brokerage with dedicated licensed agents serving every city in Silicon Valley — San Jose, Cupertino, Palo Alto, Saratoga, Los Gatos, Mountain View, Sunnyvale, Santa Clara, Campbell, Los Altos, Milpitas, Morgan Hill, and Gilroy. We offer a 2.5% seller-side commission when the seller onboards through Loqol, providing comprehensive representation designed to maximize your net proceeds.
In January 2026 Santa Clara County homes sold at a $1.5M median, with March 2026 DOM tightening to 16 days (Redfin Santa Clara County). At a $1.5M sale price, a traditional 5% to 6% total commission can cost between $75,000 and $90,000. By choosing a full-service model with a 2.5% seller-side commission, sellers can significantly manage transaction costs while securing dedicated professional representation.
This guide outlines the commission landscape across Silicon Valley at real 2026 prices (Cupertino $3.0M, Palo Alto $3.4M, Saratoga $3.6M, Mountain View $2.45M, Sunnyvale $2.0M, San Jose $1.3M), what full-service representation includes, and how modern technology helps protect your equity during a sale.
The Santa Clara County Commission Math at Real 2026 Prices
| Home sale price | Listing side at Loqol's 2.5% | Total at a traditional 5% | Total at a traditional 6% |
|---|---|---|---|
| $1,300,000 | $32,500 | $65,000 | $78,000 |
| $1,500,000 | $37,500 | $75,000 | $90,000 |
| $2,000,000 | $50,000 | $100,000 | $120,000 |
| $2,450,000 | $61,250 | $122,500 | $147,000 |
| $2,700,000 | $67,500 | $135,000 | $162,000 |
| $3,000,000 | $75,000 | $150,000 | $180,000 |
| $3,400,000 | $85,000 | $170,000 | $204,000 |
| $3,600,000 | $90,000 | $180,000 | $216,000 |
What Full-Service Representation Means with Loqol in Santa Clara County
Loqol is a full-service brokerage, not a limited-service MLS company or a FSBO platform. Our 2.5% seller-side commission includes a dedicated licensed agent reachable directly at any point in the transaction, a seller dashboard with full visibility into the deal, all documents and disclosures in one place with complete deal and document history, signage installation, and marketing run by Loqol's in-house marketing team. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Our agents work on software we built ourselves, so every disclosure, deadline, and document in your sale is tracked rather than remembered — and you can see all of it, and reach your agent, in one click. This technology-driven approach ensures that whether you are selling in San Jose, Sunnyvale, Cupertino, or Palo Alto, your transaction is handled with rigorous attention to detail.
LOQOL White Glove is the dedicated-human-agent tier for sellers who want paint, staging, photography, in-person showings, and end-to-end negotiation managed by a single CA agent. Pricing scales linearly with sale price ($7K at $500K up to $55K at $4M, custom above $4M).
Why Santa Clara County Sellers Pay The Highest Commission Dollars in California
The county runs the second-highest median sale price in California (only San Mateo County is higher in absolute terms when Atherton/Hillsborough are included). That means the commission dollar burden is proportionally the highest in the state. A 6% commission on a $2M Sunnyvale home costs $120,000 — more than the all-in cost of a brand-new luxury car. A 6% commission on a $3.4M Palo Alto home costs $204,000 — more than the median household income in most U.S. counties.
The Santa Clara County buyer pool is highly sophisticated, consisting of tech professionals, multi-generational equity, and global capital. Navigating transactions in this high-stakes environment requires expert negotiation, precise disclosure compliance, and thorough buyer vetting. A full-service brokerage ensures your transaction is executed flawlessly, protecting your net proceeds through professional representation rather than relying on limited-service MLS companies.
Frequently Asked Questions
Is Loqol a real real estate brokerage in Santa Clara County?
Yes. Loqol (Sunday Real Estate Brokerage Inc. dba Loqol) is a licensed California real estate brokerage (CA DRE #02261474). We provide full-service representation with dedicated licensed agents who manage your transaction from start to finish.
What is Charlie's role in a Loqol transaction?
Charlie is Loqol's in-house AI. Our agents use it to run the transaction, and in your seller dashboard you can ask it what's happening with your sale at any point and get an answer grounded in your actual deal — with your agent one click away.
Do I still pay the buyer's agent commission?
In California, buyer-broker compensation is negotiable post-NAR settlement. Sellers typically offer 2–2.5% to the buyer's agent through MLS to remain competitive. At a $1.5M sale, a 2.5% buyer-side is $37,500. Total seller commission with LOQOL: $45,499 vs. $90,000 at full traditional 6%. Net savings: $44,501.
Which Santa Clara County cities does Loqol serve?
All of them. San Jose, Cupertino, Palo Alto, Saratoga, Los Gatos, Mountain View, Sunnyvale, Santa Clara, Campbell, Los Altos, Los Altos Hills, Milpitas, Morgan Hill, Gilroy, Monte Sereno, Stanford-area, East Palo Alto-adjacent.
How does Loqol support sellers during the listing process?
Loqol provides comprehensive support including signage installation, professional marketing run by our in-house team, and a dedicated licensed agent who manages negotiations, disclosure compliance, and buyer vetting to ensure a smooth transaction.
What is included in Loqol's 2.5% seller-side commission?
The 2.5% commission includes a dedicated licensed agent reachable directly at any point, a seller dashboard with full visibility, centralized document and disclosure history, signage installation, and marketing run by our in-house team.
Related Santa Clara County Coverage
- San Jose Housing Market 2026
- Cupertino Housing Market 2026
- Palo Alto Housing Market 2026
- Saratoga Housing Market 2026
- Mountain View Housing Market 2026
- Sunnyvale Housing Market 2026
- Santa Clara Housing Market 2026
- Los Gatos Housing Market 2026
Selling in Santa Clara County?
Loqol is a full-service California brokerage working with sellers in Santa Clara County. Every Loqol agent is a licensed California agent we onboarded with prior transaction experience, and our roster has closed 100+ listings between them.
Talk to a Loqol agent about your Santa Clara County sale.
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